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SHERWIN-WILLIAMS PAINT COLOR

Sherwin-Williams Pure White SW 7005

A clean, soft white with just enough warmth to avoid looking stark. See it at room scale before you buy a tester: try Pure White on the walls of your own room in the free 3D planner.

Living room with walls painted Sherwin-Williams Pure White
A living room rendered in the Free Room Planner 3D view, with every wall in Sherwin-Williams Pure White (on-screen #EDECE6). It is a render, not a photo: screens and lighting vary, so check a real sample before you buy.
Try Pure White in your room →

Pure White at a glance

BrandSherwin-Williams
Color namePure White
CodeSW 7005
Hex (on screen)#EDECE6
RGB237, 236, 230
Light reflectance (est.)About 84
Looks likeWarm off-white
UndertoneWarm, with a yellow cast
PopularityThe 7th most searched Sherwin-Williams color in the planner’s library: about 20,200 searches a month in the US

The hex value is the planner’s on-screen approximation, not a paint formula, and the light reflectance is estimated from it. Screens, daylight, bulbs and sheen all change how a paint looks, so check a physical sample or tester pot on your wall before you order. The official Sherwin-Williams color page has the manufacturer’s own details.

How Pure White behaves in a room

With an estimated light reflectance of about 84, it bounces back most of the light that reaches it, so it helps small or dim rooms feel brighter and makes a good ceiling or trim color.

Its undertone is warm. Warm colors hold up well in north-facing rooms, where daylight is cooler, and can look richer or more yellow in strong south-facing light.

Where it tends to be used

Whites like this are used on walls, ceilings and woodwork throughout a home, and on cabinets. A white with this undertone keeps a scheme soft and warm.

Try Pure White in your room. Draw your room to size or open a furnished living room, then paint the walls in 3D. Free, with no sign-up.

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Colors that pair with Pure White

Suggestions from the same Sherwin-Williams range in the planner, chosen for contrast or a tonal match. Try them side by side on different walls before deciding.

Closest matches from other brands

The colors from other brands in the planner that look nearest to Pure White on screen, measured by color difference (ΔE: under 2.5 is hard to tell apart on screen, over 9 is clearly different). Useful if you like the look but want a different brand or price.

Dulux Cloudy Dreams#ECEDE7. Almost identical on screen (ΔE 0.7).
Valspar Soft WoolW1e · #EDECE4. Almost identical on screen (ΔE 1.0).
Valspar Coconut JuiceL7aW13a · #EDEAE3. Almost identical on screen (ΔE 1.1).
Dulux Bleached Lichen 4#ECEAE6. Almost identical on screen (ΔE 1.2).

Try Pure White on your own walls in 3D

  1. Open the planner and draw your room to its real size, or start from a furnished layout such as the living room or bedroom examples.
  2. Switch to 3D and open the Design panel, then choose Walls.
  3. Search for “Pure White” or “SW 7005”, or filter by brand. Paint the whole room or select a single wall for a feature wall.

The planner is free with no sign-up. Brand paint colors are premium finishes: you can preview Pure White in your room for free, and Plus keeps brand colors in your saved plan.

More Sherwin-Williams colors

Questions

Is Sherwin-Williams Pure White warm or cool?

On screen it reads as warm: its undertone is warm, with a yellow cast. Check a sample in your own light, as the direction a room faces changes how warm or cool a color looks.

What is the LRV of Pure White?

Estimated from the on-screen color, its light reflectance value is about 84 on a scale where 0 is black and 100 is pure white. The manufacturer’s published LRV is measured from real paint and may differ slightly.

What is the closest match to Pure White from another brand?

In the planner’s library, the nearest on screen is Dulux Cloudy Dreams. On-screen matches are a starting point only: compare real samples side by side before switching.