SHERWIN-WILLIAMS PAINT COLOR
Sherwin-Williams Iron Ore SW 7069
A deep, soft black with a hint of warm gray. On screen it is closer to charcoal than to jet black. See it at room scale before you buy a tester: try Iron Ore on the walls of your own room in the free 3D planner.
Iron Ore at a glance
| Brand | Sherwin-Williams |
| Color name | Iron Ore |
| Code | SW 7069 |
| Hex (on screen) | #434341 |
| RGB | 67, 67, 65 |
| Light reflectance (est.) | About 6 |
| Looks like | Charcoal, near black |
| Undertone | Barely any: close to a true neutral |
| Popularity | The 2nd most searched Sherwin-Williams color in the planner’s library: about 29,000 searches a month in the US |
The hex value is the planner’s on-screen approximation, not a paint formula, and the light reflectance is estimated from it. Screens, daylight, bulbs and sheen all change how a paint looks, so check a physical sample or tester pot on your wall before you order. The official Sherwin-Williams color page has the manufacturer’s own details.
How Iron Ore behaves in a room
With an estimated light reflectance of about 6, it absorbs most of the light that reaches it. That makes a room feel enclosed and cosy, which is usually the point; plan lighting for the evening.
It sits close to a true neutral, so it shifts less than most colors between cool northern light and warm southern light, though bulbs and nearby fabrics will still tint it.
Where it tends to be used
Deep colors like this are usually used with intent: a feature wall, a study, dining room or snug, front and internal doors, cabinets or woodwork.
Try Iron Ore in your room. Draw your room to size or open a furnished kitchen, then paint the walls in 3D. Free, with no sign-up.
Open the planner →Colors that pair with Iron Ore
Suggestions from the same Sherwin-Williams range in the planner, chosen for contrast or a tonal match. Try them side by side on different walls before deciding.
Closest matches from other brands
The colors from other brands in the planner that look nearest to Iron Ore on screen, measured by color difference (ΔE: under 2.5 is hard to tell apart on screen, over 9 is clearly different). Useful if you like the look but want a different brand or price.
Try Iron Ore on your own walls in 3D
- Open the planner and draw your room to its real size, or start from a furnished layout such as the living room or bedroom examples.
- Switch to 3D and open the Design panel, then choose Walls.
- Search for “Iron Ore” or “SW 7069”, or filter by brand. Paint the whole room or select a single wall for a feature wall.
The planner is free with no sign-up. Brand paint colors are premium finishes: you can preview Iron Ore in your room for free, and Plus keeps brand colors in your saved plan.
More Sherwin-Williams colors
Questions
Is Sherwin-Williams Iron Ore warm or cool?
On screen it is close to a true neutral, with very little undertone, so it reads as neither obviously warm nor cool.
What is the LRV of Iron Ore?
Estimated from the on-screen color, its light reflectance value is about 6 on a scale where 0 is black and 100 is pure white. The manufacturer’s published LRV is measured from real paint and may differ slightly.
What is the closest match to Iron Ore from another brand?
In the planner’s library, the nearest on screen is Dulux Almost Black. On-screen matches are a starting point only: compare real samples side by side before switching.