DULUX PAINT COLOUR
Dulux White Cotton
A clean white with only a slight warmth, crisper than Timeless or Jasmine White. See it at room scale before you buy a tester: try White Cotton on the walls of your own room in the free 3D planner.

White Cotton at a glance
| Brand | Dulux |
| Colour name | White Cotton |
| Hex (on screen) | #EEEFEA |
| RGB | 238, 239, 234 |
| Light reflectance (est.) | About 86 |
| Looks like | Clean white |
| Undertone | Barely any: close to a true neutral |
| Popularity | The 20th most searched Dulux colour in the planner’s library: about 4,400 searches a month in the UK |
The hex value is the planner’s on-screen approximation, not a paint formula, and the light reflectance is estimated from it. Screens, daylight, bulbs and sheen all change how a paint looks, so check a physical sample or tester pot on your wall before you order. The official Dulux colour page has the manufacturer’s own details.
How White Cotton behaves in a room
With an estimated light reflectance of about 86, it bounces back most of the light that reaches it, so it helps small or dim rooms feel brighter and makes a good ceiling or trim colour.
It sits close to a true neutral, so it shifts less than most colours between cool northern light and warm southern light, though bulbs and nearby fabrics will still tint it.
Where it tends to be used
Whites like this are used on walls, ceilings and woodwork throughout a home, and on kitchen units. A white with this undertone keeps a scheme clean without feeling stark.
Try White Cotton in your room. Draw your room to size or open a furnished living room, then paint the walls in 3D. Free, with no sign-up.
Open the planner →Colours that pair with White Cotton
Suggestions from the same Dulux range in the planner, chosen for contrast or a tonal match. Try them side by side on different walls before deciding.
Closest matches from other brands
The colours from other brands in the planner that look nearest to White Cotton on screen, measured by colour difference (ΔE: under 2.5 is hard to tell apart on screen, over 9 is clearly different). Useful if you like the look but want a different brand or price.
Try White Cotton on your own walls in 3D
- Open the planner and draw your room to its real size, or start from a furnished layout such as the living room or bedroom examples.
- Switch to 3D and open the Design panel, then choose Walls.
- Search for “White Cotton”, or filter by brand. Paint the whole room or select a single wall for a feature wall.
The planner is free with no sign-up. Brand paint colours are premium finishes: you can preview White Cotton in your room for free, and Plus keeps brand colours in your saved plan.
More Dulux colours
Questions
Is Dulux White Cotton warm or cool?
On screen it is close to a true neutral, with very little undertone, so it reads as neither obviously warm nor cool.
What is the LRV of White Cotton?
Estimated from the on-screen colour, its light reflectance value is about 86 on a scale where 0 is black and 100 is pure white. The manufacturer’s published LRV is measured from real paint and may differ slightly.
What is the closest match to White Cotton from another brand?
In the planner’s library, the nearest on screen is Sherwin-Williams Extra White (SW 7006). On-screen matches are a starting point only: compare real samples side by side before switching.