DULUX PAINT COLOUR
Dulux Timeless
A soft, warm white with a creamy edge, gentler than a brilliant white. See it at room scale before you buy a tester: try Timeless on the walls of your own room in the free 3D planner.
Timeless at a glance
| Brand | Dulux |
| Colour name | Timeless |
| Hex (on screen) | #F0EDE4 |
| RGB | 240, 237, 228 |
| Light reflectance (est.) | About 85 |
| Looks like | Warm off-white |
| Undertone | Warm, with a yellow cast |
| Popularity | The 3rd most searched Dulux colour in the planner’s library: about 11,500 searches a month in the UK |
The hex value is the planner’s on-screen approximation, not a paint formula, and the light reflectance is estimated from it. Screens, daylight, bulbs and sheen all change how a paint looks, so check a physical sample or tester pot on your wall before you order. The official Dulux colour page has the manufacturer’s own details.
How Timeless behaves in a room
With an estimated light reflectance of about 85, it bounces back most of the light that reaches it, so it helps small or dim rooms feel brighter and makes a good ceiling or trim colour.
Its undertone is warm. Warm colours hold up well in north-facing rooms, where daylight is cooler, and can look richer or more yellow in strong south-facing light.
Where it tends to be used
Whites like this are used on walls, ceilings and woodwork throughout a home, and on kitchen units. A white with this undertone keeps a scheme soft and warm.
Try Timeless in your room. Draw your room to size or open a furnished living room, then paint the walls in 3D. Free, with no sign-up.
Open the planner →Colours that pair with Timeless
Suggestions from the same Dulux range in the planner, chosen for contrast or a tonal match. Try them side by side on different walls before deciding.
Closest matches from other brands
The colours from other brands in the planner that look nearest to Timeless on screen, measured by colour difference (ΔE: under 2.5 is hard to tell apart on screen, over 9 is clearly different). Useful if you like the look but want a different brand or price.
Try Timeless on your own walls in 3D
- Open the planner and draw your room to its real size, or start from a furnished layout such as the living room or bedroom examples.
- Switch to 3D and open the Design panel, then choose Walls.
- Search for “Timeless”, or filter by brand. Paint the whole room or select a single wall for a feature wall.
The planner is free with no sign-up. Brand paint colours are premium finishes: you can preview Timeless in your room for free, and Plus keeps brand colours in your saved plan.
More Dulux colours
Questions
Is Dulux Timeless warm or cool?
On screen it reads as warm: its undertone is warm, with a yellow cast. Check a sample in your own light, as the direction a room faces changes how warm or cool a colour looks.
What is the LRV of Timeless?
Estimated from the on-screen colour, its light reflectance value is about 85 on a scale where 0 is black and 100 is pure white. The manufacturer’s published LRV is measured from real paint and may differ slightly.
What is the closest match to Timeless from another brand?
In the planner’s library, the nearest on screen is Sherwin-Williams Greek Villa (SW 7551). On-screen matches are a starting point only: compare real samples side by side before switching.