DULUX PAINT COLOUR
Dulux Denim Drift
A muted mid blue-grey, like faded denim. It is soft enough for a whole room yet clearly a colour rather than a grey. See it at room scale before you buy a tester: try Denim Drift on the walls of your own room in the free 3D planner.
Denim Drift at a glance
| Brand | Dulux |
| Colour name | Denim Drift |
| Hex (on screen) | #7C8D95 |
| RGB | 124, 141, 149 |
| Light reflectance (est.) | About 26 |
| Looks like | Mid-depth blue-grey |
| Undertone | Cool, with a blue cast |
| Popularity | The 25th most searched Dulux colour in the planner’s library: about 3,800 searches a month in the UK |
The hex value is the planner’s on-screen approximation, not a paint formula, and the light reflectance is estimated from it. Screens, daylight, bulbs and sheen all change how a paint looks, so check a physical sample or tester pot on your wall before you order. The official Dulux colour page has the manufacturer’s own details.
How Denim Drift behaves in a room
With an estimated light reflectance of about 26, it absorbs a fair amount of light. Expect it to look noticeably deeper on a wall that faces away from the window than on the swatch.
Its undertone is cool. In north-facing rooms, where daylight is cooler and bluer, cool colours can look colder and greyer than the swatch; in south-facing rooms they tend to look fresh and clean.
Where it tends to be used
Blue-greys like this are often used in bedrooms, bathrooms, living rooms and on a feature wall alongside crisp whites.
Try Denim Drift in your room. Draw your room to size or open a furnished bedroom, then paint the walls in 3D. Free, with no sign-up.
Open the planner →Colours that pair with Denim Drift
Suggestions from the same Dulux range in the planner, chosen for contrast or a tonal match. Try them side by side on different walls before deciding.
Closest matches from other brands
The colours from other brands in the planner that look nearest to Denim Drift on screen, measured by colour difference (ΔE: under 2.5 is hard to tell apart on screen, over 9 is clearly different). Useful if you like the look but want a different brand or price.
Try Denim Drift on your own walls in 3D
- Open the planner and draw your room to its real size, or start from a furnished layout such as the living room or bedroom examples.
- Switch to 3D and open the Design panel, then choose Walls.
- Search for “Denim Drift”, or filter by brand. Paint the whole room or select a single wall for a feature wall.
The planner is free with no sign-up. Brand paint colours are premium finishes: you can preview Denim Drift in your room for free, and Plus keeps brand colours in your saved plan.
More Dulux colours
Questions
Is Dulux Denim Drift warm or cool?
On screen it reads as cool: its undertone is cool, with a blue cast. Check a sample in your own light, as the direction a room faces changes how warm or cool a colour looks.
What is the LRV of Denim Drift?
Estimated from the on-screen colour, its light reflectance value is about 26 on a scale where 0 is black and 100 is pure white. The manufacturer’s published LRV is measured from real paint and may differ slightly.
What is the closest match to Denim Drift from another brand?
In the planner’s library, the nearest on screen is Farrow & Ball Selvedge (No. 306). On-screen matches are a starting point only: compare real samples side by side before switching.